Address the user

Content on government sites often makes a direct appeal to the public to get involved or take action.

Address the user as you whenever possible. For example:

You can email us at 18F@gsa.gov or find us on Twitter.

Learn more about starting your MyRA account.

If you’re creating content for multiple users—such as patients and their caregivers—address the primary user as you and refer to secondary users by their roles or titles.

We recommend against using the word citizens when talking about the public. See the inclusive language section for further guidance.